When choosing the right video style for your business, many brands often contemplate whether to pick animation or live-action. For a corporate video, it’s essential to select the best type that goes well with the brand. Not only will it accentuate the company’s value, but it can deliver the message concisely.
It becomes critical for brands to understand what they’re trying to pursue with different video content styles. Although many have thought that live-action may convey a brand’s message better as it includes an actual person. The fact is it truly depends on the type of information each business aims to address.
Animation vs. Live Action Videos
Animated videos contain the graphical depiction in 2D or 3D animation to help viewers understand the information in a much fun, meaningful way. The stunning motion graphic allows people to grasp the context without being too overwhelmed with the presented data.
In short, animation can turn complex information into bite-sized messages that viewers can quickly digest.
The usage of multiple colors, graphs, and illustrations can help describe ideas in a simple yet entertaining way. These types of videos are best to use for breaking down complicated messages.
On the other hand, live-action videos focus on humanizing the brand with the representation of actors. This type of video content lets companies communicate with the audience better. The actor allows people to understand the message as if they are in a direct, two-way conversation. That way, brands can convey meaningful stories much easier as they provide human-to-human interaction.
Both animation and live-action videos compliment each other. When you’re looking for a way to give a brand personification, using live-action can be a great option. However, it won’t do justice when you need to address complex topics with a single video. This is where you might choose animated videos instead.
Still, there are other things you need to pay attention to before proceeding further with the right video style. Here are some aspects you should oversee.
1. Review The Brand Concept
Make sure to do in-depth research of your brand’s concept. The simplest way is by checking your website or social media page for inspiration. Or you can cross-check with other departments to see the overall brand’s value, especially in the online media.
It’s critical to understand what your concept is all about. If your business has years of journey building a serious, clean branding, it’d be best to match your corporate videos with the same concept. For example, you can incorporate an animated explainer video for a business with core values delivering fun and happiness to people.
Animation, in this case, will be the best representation of your whole business idea as it brings up joy through graphic motion. The visuals can help people connect your values better. As a result, viewers will be more retained to the message in a fast way.
2. Know The Audience
The next step is to understand who you create the video for. It helps you narrow down your viewers so you can get the message more focused and choose the right type of videos easier.
When a non-targeted audience watches your video, you practically get nothing in return. They may enjoy your video, but they simply don’t convert as they can;t relate to the message you deliver – which is one of the sole reasons for producing video content.
You can define your audience by learning their demographic and online behavior. From this information, you’ll come up with the right content that fits them perfectly.
3. Define Your Messages
Both live-action and animated videos have their own way of delivering a message. So, don’t forget to write down what kind of message you’re going to convey. This part is vital to determine the style of video content you will produce later.
Not all messages fit a particular video type. If you have a bunch of complex ideas that need to be simplified, surely an animated video can be an excellent option. Animation can break complicated topics into simple, concise messages.
However, if you need to deliver strong, personified brand values, incorporating live-action will bring a better result.
4. Check Brands’ Needs
You can start by answering these questions:
‘When do you need the video?’
‘Do you want to get it fast, or will you be okay with the time spent?’
‘Are you in a rush?’
Live-action videos tend to have shorter time to produce. That’s because a company only has to deal with the actual process in real time, such as the actors, production set, and resources.
Whereas animated presentations will require script, in-depth characterization, and designing that often takes longer than producing the live version. Moreover, if there’s revision or improvisation, you can directly shoot at times in the live-action set. In contrast, you will need to change many things when editing the animation.
5. Plan Your Budget
Last but not least on our list, you also need to consider how much budget you plan for making a single video for your business. It’s essential to prepare your resource before producing the right video as it may come up expensive or cost-effective depending on how you aim for the result.
Live-action videos are generally more costly compared to animation. There are many things to handle, such as location set, actors, and properties to make a professional live version.
In contrast, animated videos will only require a studio on its production, resulting in a less expensive cost. You can also use pre-build templates from affordable animation maker software if you don’t have any design skills.
However, animated videos can also require a higher cost when using a more advanced tool. It depends on the video production company that you’re going to use. Make sure to plan your budget and check on the respective production company for detailed cost information.
Selecting the right video styles is critical for getting the desired traction for your business. If you opt for a cheaper budget, you can go for animated videos as they generally cost less. Video animation is also great for conveying complex information in a concise manner. Therefore, many companies have used this video style to deliver their promotional message.
On the other hand, live-action videos can be the right choice when you want to humanize your brand. The actor will represent the brand’s value much effectively as the personification directly connects with viewers.