How Packaging Sleeves Increase Brand Value & Perceived Quality of Your Product - Publickiss

How Packaging Sleeves Increase Brand Value & Perceived Quality of Your Product

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Packaging sleeves, also known as sleeve boxes, are one of the most adorable solutions used industry-wide. They are a quick and efficient way of creating branded packaging. Sleeve boxes can give a professional and elegant display to any merchandise keeping your cost low. Such attractive packaging makes customers believe that your products are of higher quality as compared to others in the market. Whether it’s a decoration piece, candle, perfume, cosmetics, soap, watches, or any other retail product, sleeve packaging adds an instant grace. It looks similar to a box without closing ends with a difference that it has two parts. The one part is an inner tray needed by your product and the second one is the sliding sleeve that comes on the top. Sleeve boxes are ideal for businesses that want to display their products exceptionally providing a good customer experience. Here we are going to explain how packaging sleeves add to the brand value and perceived quality of your products:

A Highly Professional Look:

Every customer judges a product by its cover. Sleeve boxes give an appealing and unique look to your product increasing their perceived quality. Such packaging puts a wonderful first impression on customers. Sleeve boxes are the best way to make the best use of your creativity. Among hundreds of packaging solutions available industry-wide, they are the most effective way to add to your brand value. They increase the aesthetic appeal and beauty of your products, making them more presentable for the target audience.

Best Quality Material:

The use of the best quality material to make sleeve boxes have added more to their worth. The packaging manufacturers use the finest cardstock of different thickness grades to design a solution exactly according to your requirements. The materials you use play an important role in giving a refined look to your packaging. Whether you use cardboard, Kraft paper, or paper board, the material is highly durable and sturdy to provide maximum protection to your items. Its recyclable nature adds to its advantage. Due to its perceived quality, the material has made its way into the food sector as well. You might have seen sleeve boxes, frequently being used for the packaging of candies, chocolates, frozen food, and a variety of edibles. Such an adorable and practical to use packaging increases your brand value and retains customers’ interest.

Excellent Printing Results:

Custom sleeve boxes can create a great impact on your product sales by delivering a superior brand value. When customers have to choose from an array of products on retail shelves, they pick the one which looks most appealing. In addition to the trendy style and beautiful outlook of these sleeve boxes, their excellent printing results have made them occupy a special place industry-wide. Get them printed with amazing colors, eye-catchy fonts, and fascinating artwork to add to their appeal. Never forget to include your brand’s logo to make your packaging more memorable. Moreover, a printed sleeve takes less space on printing paper, so it is much more cost-effective than a six sided box that uses double the paper and ink. You can choose from a variety of printing techniques and specialized finishing effects according to your requirement. Most of the businesses prefer to go for embossing, debossing, spot UV, foil stamping, gloss/matte lamination, etc on their sleeve boxes to increase the perceived quality of their products.

Give you a Marketing Edge:

The brands should go for sleeves boxes not only from a practical point of view but also for marketing purposes. They are a strong and powerful tool that communicates your branding message and influences customer behavior. When packaging can itself advertise your brand so well, it’s hard to deny its value. Nothing can work better in this aspect than sleeve boxes. Designing them with your brand’s name, logo or tagline can result in brand recognition and recall. Your little efforts can convert potential customers to loyal customers for a lifetime. When any of the customers get delighted with your printed sleeve boxes, he shares the picture of such amazing packaging on social media. It, in turn, markets your brand more effectively and increases your customer base.

Well-Suited for any Industry:

Custom sleeve boxes are designed to cater to the need of a large audience. No matter from which industry you belong, you can dress up almost any product in them. From pet products to apparel, cosmetics, toys, food, perfumes, decorative items, and much more, packaging sleeves are an excellent choice. They provide special convenience to the customers and the business without needing to assemble the packaging. Moreover, the sleeves are super easy to use. You have to just slide over the box or display it directly below the product to hit the shelves.

Interesting Facts:

  • Sleeve boxes are ideal for small-quantity prints needed for seasonal packaging or product variation. This increases the brand value by making your products sell more. Now you do not need to be stuck with leftover boxes. For example, a chocolate manufacturer can sell his regular chocolates in custom printed sleeve boxes during the holiday season.
  • Sleeve packaging makes a great gift box that is a super-fast way of selling your products. It showcases your offerings more uniquely. For example, you sell three scents of your bestseller soaps in a single sleeve package to increase its perceived quality.

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