The business continues to grow as long as your team can work with full zeal. You often have heard that you need to hook your customers to your products and that requires effective marketing undoubtedly, but the creative mind that accounts for it belongs to your team. To make the most of the skills they have, you need to create a healthy workplace culture.
Several bigwigs like Google and Microsoft have earned a reputation for maintaining a good workplace culture that is not easy at all for small entrepreneurs. You do not have a big budget to offer attractive perquisites to your staff like these big companies, so it can be hard for you to build a winning company culture.
Of course, you will have to create a budget; however, it is not necessary to shell out a lot of money. If your business is at a growing stage, you may be looking to build a healthy and joyful culture on a budget. However, it is not always a budget that refrains you from doing so.
The lack of knowledge is what stops you. If so, you should hire an expert who has a lot of experience in building company culture. Of course, they will charge a considerable amount of fees, but it will pay off.
If your company is in a growing stage, you should not flinch from taking out loans for bad credit with no brokers. Here is how you can create a fantastic workplace culture.
Define your company culture
Workplace culture varies from company to company. You should have the answer to the following questions to do so:
- Why does your company exist? Why do you do what you do?
- What are your core values?
- What is your vision?
You cannot define benchmarks for building a healthy culture in your company without having answers to these questions. It is crucial to know whether all members of your staff are working in the direction of the company’s goals.
Nowadays, employees are also curious to be in with a company doing business with a specific goal, not just for the heck of it. They want to grow, and hence they work for a company that has growth prospects.
If you cannot answer questions about your vision, mission and objectives, nobody will be interested in collaborating with you.
Hire a people person
Hiring the right kind of people will have a significant impact on your company’s culture. No matter how hard and how best you do to provide as many benefits as possible to your employees like:
- Free movie tickets
- Free annual trip
- Free refreshment drinks and snacks
- Success parties
- Bonus and incentives
Professional behaviour is what you cannot teach your staff.
There should be no place for rudeness and attitude that spoil the workplace culture. According to culture building experts, you should hire a people person. A people person is one of the most critical hires who can help you identify if what you are doing is going in the right direction.
Do not confuse it with an HR manager. They are supposed to shortlist people, but they are not supposed to create distinctive cultures. However, it is an individual responsibility to play a paramount role to maintain the culture of your company.
You often hear about fun activities in big companies, but do not forget that culture is not just conducting fun activities. Since you have a small business, you will have a lot of work to do. If you continue to organise such parties, you will take away most of their time allotted for doing their work. Therefore, make sure that you make them meaningful.
Build a talent brand
The other name of talent brand is employer brand. It is the perception people have about your organisation – what they say and share about your company as a workplace across social media channels.
Reputation matters a lot, and a low reputation can prevent you from hiring the best talent. If you have people to put in the right word for you, talented and skillful people will be interested in working for your organization.
It is imperative to build a robust relationship with your employees. You should keep tabs on how they feel about the company, work and culture and what they are looking to improve. Identify opportunities to improve your employees’ experience because all such effort will help you build a good reputation.
Be open toward your staff by asking them to come forward to share their opinions on improvements to be made in your organisation. Try to brainstorm ways to meet their expectations provided they are realistic and make sense. This will create another level of engagement.
Optimise your hiring process
One of the drawbacks of small entrepreneurs is they hire as early as possible because of urgent need without emphasizing its impact on the workplace culture.
You all can be on the same page if you hire people who can align with your culture and values. Here comes the role of interview questions. The following questions can help you understand whether the candidate fits in your culture or not.
- What have you learnt in the last six months?
- Is there any significant technical accomplishment that you are proud of?
- What has shaped you regardless of occupation?
- How will you judge your success if you are in this company for one year?
Of course, there are no right and wrong answers to these questions, but they will help you understand how keen a candidate is to learn and explore. Many small entrepreneurs hire candidates who can do their jobs without requiring much talent but do not ignore the attitude.
A good rule of thumb says that you should prioritize attitude over skills and experience. You may get several candidates who obtain 10 on 10 for skills but get 5 on 10 for behavior. Make sure that you evaluate everything about your candidates.
You can create a healthy workplace culture by following the tips mentioned above. However, if you have still difficulty, you should consult an expert who builds workplace culture.